Product Designer, Strategist, Innovator, and CX Professional based in Perth Australia.
Currently obsessing over customers @ AWS
Intro
We live in an amazing and bewildering time, an avalanche of content cascades over us everyday, a tide so constant it’s easy for anyone to become numb to the siege for their attention.
I look at this environment as the perfect place to identify challenges that end users have, and solve them in a way that creates significant business outcomes.
At work, I help teams empathise with the end customer, and ideate novel solutions to their problems that also drives measurable impact to business outcomes. I do this by getting stuck in with a team typically embedding myself and several other colleges to dive deep into the challenges a business has, and rapidly creating solutions to those challenges until we find the one that is loved by the customer while creating great value for the business.
Work
I think in images, and build in code, at speed.
For 25 years I have been building web applications, designing user interfaces, and solving customer problems. Since 2019 I have been working in Innovation Advisory at Amazon Web Services, where I lead complex engagements to solve some of the most existential challenges our customers face. My role is to lead and inspire teams using the methodologies and mechanisms that AWS employes to build products internally. I’ve helped create the portfolio of offerings for Build Like Amazon, and delivered results across 6 out of 7 continents in a variety of industries ranging from pharmaceutical manufacturing, mining, oil and gas, financial services, to entertainment. Much of my work is under NDA but below you’ll find a few of the projects that I’ve led or contributed heavily to.
Play
When I'm not scribbling in a notebook or crashing away at a keyboard I'm off somewhere biting off more than I can chew on an empty part of a map. You can read about my misadventures here: www.2wheels2boots.com